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Germany is one of Europe’s most established and professional influencer marketing markets, with influencers and content creators producing high-quality, brand-safe content across platforms such as Instagram and YouTube. Influencers in Germany are trusted for their transparency, credibility, and consistent engagement.

From lifestyle and fashion influencers to technology creators, educators, automotive specialists, and niche experts, content creators in Germany collaborate with both local and international brands across ecommerce, automotive, technology, finance, retail, and consumer goods industries.

Vicomma helps brands hire influencers in Germany by connecting them directly with verified content creators making influencer discovery, collaboration, and hiring simple and transparent.


Explore Influencers & Content Creators in Germany by Category

Vicomma features influencers and content creators in Germany across 120+ categories, allowing brands to find creators that align precisely with their niche and campaign goals.

Popular creator categories in Germany include:

  • Instagram Influencers

  • YouTube Creators & Video Influencers

  • Social Media Influencers

  • Fashion, Beauty & Lifestyle Creators

  • Fitness, Wellness & Health Influencers

  • Tech, Automotive & Education Creators

  • Food, Travel & Hospitality Influencers

  • German and English Content Creators

With advanced filters, brands can browse creators by category and platform making it easier to hire the right influencer for every campaign.


Why Brands Hire Influencers in Germany

Brands across Europe and globally choose influencers in Germany for their professionalism, authenticity, and strong audience trust.

Key reasons to hire influencers in Germany include:

  • High content quality and brand-safety standards

  • Strong performance across Instagram and YouTube

  • Transparent and compliance-focused collaborations

  • Trusted voices with loyal and engaged audiences

  • Experience working with international and EU-based brands

Whether you’re working with micro-influencers or established creator profiles, Germany offers scalable influencer solutions for brands of all sizes.


Influencer Marketing in Germany with Vicomma

Vicomma is a creator marketplace built to simplify influencer marketing in Germany. Instead of relying on agencies or manual outreach, brands can discover creators based on category relevance, content quality, and audience alignment.

On Vicomma, brands can:

  • Browse verified influencer and creator profiles

  • Review portfolios and previous brand collaborations

  • Compare creators across multiple categories

  • Connect directly with influencers for brand collaborations

This approach helps brands hire influencers in Germany based on real alignment and measurable campaign value.


Why Choose Vicomma to Hire Influencers in Germany?

Vicomma is designed for brands that want efficient and transparent influencer collaborations.

What sets Vicomma apart:

  • Free sign-up for brands and creators

  • No monthly subscriptions or upfront fees

  • Simple influencer discovery and shortlisting

  • Clear collaboration and payment workflow

  • Access to influencers and content creators across 120+ categories

From startups to global companies, Vicomma makes hiring influencers in Germany straightforward and scalable.


Start Hiring Influencers in Germany Today

For Brands & Businesses

Looking to hire influencers in Germany for your next campaign?
Browse top German content creators, explore categories, and collaborate with confidence on Vicomma.

Hire Influencers in Germany on Vicomma


For Creators

Are you an influencer or content creator based in Germany?
Create your free profile on Vicomma and get discovered by brands actively hiring influencers in Germany.

Join Vicomma as a Creator


FAQs

What types of social media influencers are available in Germany?

Germany has a wide variety of social media influencers across platforms and niches. Brands can find Instagram influencers, YouTube creators, and other social media influencers in categories such as fashion, beauty, fitness, technology, automotive, food, travel, education, entertainment, and lifestyle.

Vicomma also features micro-influencers and niche content creators in Germany, allowing brands to choose influencers based on audience type, content style, and campaign goals.


Can international brands work with German influencers?

Yes. International brands can work with influencers in Germany through Vicomma. Brands from anywhere in the world can discover, hire, and collaborate with influencers and content creators based in Germany, depending on campaign requirements and creator availability.

German influencers regularly collaborate with global brands, making them a strong choice for both European and international marketing campaigns.


Is Vicomma free to use?

Yes. Vicomma is free to join for both brands and creators, with no subscriptions or upfront costs.

Germany Influencers

Germany has a diverse and vibrant influencer community, excelling in various niches such as beauty, lifestyle, travel, and gaming. This list highlights the top influencers across YouTube, Instagram, and TikTok in Germany.

Top 10 YouTubers in Germany

Germany’s YouTube scene features a mix of gamers, comedians, and lifestyle vloggers. These influencers captivate millions with unique content that resonates with audiences locally and internationally.

Rank YouTuber Name Channel Name Subscribers Primary Content
1 Gronkh Gronkh 4.9M+ Gaming
2 Julien Bam Julien Bam 6.2M+ Comedy and music
3 Dagi Bee Dagi Bee 3.9M+ Beauty and lifestyle
4 BibisBeautyPalace BibisBeautyPalace 5.7M+ Beauty and family
5 Paluten Paluten 4.2M+ Gaming and comedy
6 Rezo Rezo 1.9M+ Music and commentary
7 Simon Unge ungespielt 2.6M+ Travel and gaming
8 MontanaBlack MontanaBlack88 2.9M+ Gaming commentary
9 Lisa & Lena Lisa and Lena 2M+ Music and dance
10 Shirin David Shirin David 2.3M+ Music and lifestyle

Top 10 Instagram Influencers in Germany

Germany’s Instagram influencers lead the way in fashion, fitness, and art. These creators collaborate with international brands and set trends in their respective niches.

Rank Influencer Name Instagram Handle Followers Primary Content
1 Toni Mahfud @tonimahfud 3.3M+ Art and photography
2 Pamela Reif @pamela_rf 8.5M+ Fitness and health
3 Caro Daur @carodaur 3.2M+ Fashion and lifestyle
4 Leonie Hanne @leoniehanne 3.9M+ Fashion and travel
5 Dagi Bee @dagibee 6.4M+ Beauty and lifestyle
6 BibisBeautyPalace @bibisbeautypalace 7.8M+ Beauty and family
7 Lisa and Lena @lisaandlena 15.2M+ Fashion and entertainment
8 Stefanie Giesinger @stefaniegiesinger 4.5M+ Fashion and modeling
9 Farina Opoku @novalanalove 1.2M+ Fashion and beauty
10 Julia Beautx @juliabeautx 3.1M+ Beauty and lifestyle
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