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Pakistan has one of the fastest-growing digital creator communities in South Asia, with influencers and content creators producing high-engagement content across platforms such as Instagram and YouTube. Influencers in Pakistan play a key role in shaping online trends, brand awareness, and purchasing decisions especially among younger, mobile-first audiences.

From lifestyle and fashion influencers to technology creators, educators, entertainers, and niche specialists, content creators in Pakistan collaborate with both local and international brands across ecommerce, consumer goods, beauty, fashion, technology, and digital services.

Vicomma helps brands hire influencers in Pakistan by connecting them directly with verified content creators making influencer discovery, collaboration, and hiring simple and transparent.


Explore Influencers & Content Creators in Pakistan by Category

Vicomma features influencers and content creators in Pakistan across 120+ categories, allowing brands to find creators that align precisely with their niche and campaign goals.

Popular creator categories in Pakistan include:

  • Instagram Influencers

  • YouTube Creators & Video Influencers

  • Social Media Influencers

  • Fashion, Beauty & Lifestyle Creators

  • Fitness & Wellness Influencers

  • Tech, Gaming & Education Creators

  • Food, Travel & Hospitality Influencers

  • English and Urdu Content Creators

With advanced filters, brands can browse creators by category and platform making it easier to hire the right influencer for every campaign.


Why Brands Hire Influencers in Pakistan

Brands across South Asia and globally choose influencers in Pakistan for their authenticity, creativity, and strong audience engagement.

Key reasons to hire influencers in Pakistan include:

  • Highly engaged and growing social media audiences

  • Cost-effective influencer marketing opportunities

  • Strong storytelling and culturally relevant content

  • Excellent English communication for global campaigns

  • Experience working with international and regional brands

Whether you’re working with micro-influencers or established creator profiles, Pakistan offers scalable influencer solutions for brands of all sizes.


Influencer Marketing in Pakistan with Vicomma

Vicomma is a creator marketplace built to simplify influencer marketing in Pakistan. Instead of relying on agencies or manual outreach, brands can discover creators based on category relevance, content quality, and audience alignment.

On Vicomma, brands can:

  • Browse verified influencer and creator profiles

  • Review portfolios and previous brand collaborations

  • Compare creators across multiple categories

  • Connect directly with influencers for brand collaborations

This approach helps brands hire influencers in Pakistan based on real alignment and measurable campaign value.


Why Choose Vicomma to Hire Influencers in Pakistan?

Vicomma is designed for brands that want efficient and transparent influencer collaborations.

What sets Vicomma apart:

  • Free sign-up for brands and creators

  • No monthly subscriptions or upfront fees

  • Simple influencer discovery and shortlisting

  • Clear collaboration and payment workflow

  • Access to influencers and content creators across 120+ categories

From startups to global companies, Vicomma makes hiring influencers in Pakistan straightforward and scalable.


Start Hiring Influencers in Pakistan Today

For Brands & Businesses

Looking to hire influencers in Pakistan for your next campaign?
Browse top Pakistani content creators, explore categories, and collaborate with confidence on Vicomma.

Hire Influencers in Pakistan on Vicomma


For Creators

Are you an influencer or content creator based in Pakistan?
Create your free profile on Vicomma and get discovered by brands actively hiring influencers in Pakistan.

Join Vicomma as a Creator


FAQs

What types of social media influencers are available in Pakistan?

Pakistan has a wide variety of social media influencers across platforms and niches. Brands can find Instagram influencers, YouTube creators, and other social media influencers in categories such as fashion, beauty, fitness, technology, food, travel, education, entertainment, and lifestyle.

Vicomma also features micro-influencers and niche content creators in Pakistan, allowing brands to choose influencers based on audience type, content style, and campaign goals.


Can international brands work with Pakistani influencers?

Yes. International brands can work with influencers in Pakistan through Vicomma. Brands from anywhere in the world can discover, hire, and collaborate with influencers and content creators based in Pakistan, depending on campaign requirements and creator availability.

Pakistani influencers regularly collaborate with global brands, making them a strong choice for both regional and international marketing campaigns.


Is Vicomma free to use?

Yes. Vicomma is free to join for both brands and creators, with no subscriptions or upfront costs.


 

Pakistan Influencers

Pakistan has a thriving influencer ecosystem, with creators excelling in categories like beauty, travel, lifestyle, and comedy. These influencers are shaping trends and engaging audiences both locally and internationally.

Top 10 YouTubers in Pakistan

Pakistani YouTubers are renowned for their creativity and innovation, creating content that resonates deeply with their diverse audience.

Rank YouTuber Name Channel Name Subscribers Primary Content
1 Amna Kitchen with Amna 4M+ Cooking tutorials
2 Irfan Junejo Irfan Junejo 1.4M+ Travel and vlogs
3 Maaz Safder Maaz Safder World 2.5M+ Lifestyle and challenges
4 Ducky Bhai Ducky Bhai 3.5M+ Comedy and roasting
5 Shahveer Jafry Shahveer Jafry 3M+ Comedy and skits
6 Mubashir Saddique Village Food Secrets 4.4M+ Traditional cooking
7 Amna BaBa Food RRC 2.2M+ Traditional recipes
8 Mooroo Mooroo 1.6M+ Music and comedy skits
9 Zaid Ali ZaidAliT Vlogs 3.5M+ Comedy and lifestyle
10 Shaveer Jafry Shaveer Jafry 1.5M+ Skits and parodies

Top 10 Instagram Influencers in Pakistan

Pakistan’s Instagram influencers excel in showcasing beauty, fashion, and lifestyle, often collaborating with international brands to promote cultural trends.

Rank Influencer Name Instagram Handle Followers Primary Content
1 Ayeza Khan @ayezakhan.ak 13M+ Acting and lifestyle
2 Hania Aamir @haniaheheofficial 8.1M+ Acting and fashion
3 Mahira Khan @mahirahkhan 8M+ Acting and lifestyle
4 Sarah Khan @sarahkhanofficial 7.5M+ Family and acting
5 Muneeb Butt @muneeb_butt 4.7M+ Acting and family
6 Dananeer Mobeen @dananeerr 2.5M+ Comedy and lifestyle
7 Sadaf Kanwal @sadafkanwal 2.3M+ Fashion and modeling
8 Mawra Hocane @mawrellous 7.4M+ Acting and fashion
9 Iqra Aziz @iiqraaziz 8.5M+ Acting and family
10 Bilal Ashraf @bilalashraf 2.1M+ Acting and fitness

Top 10 TikTok Influencers in Pakistan

Pakistani TikTok creators use the platform to showcase their talents in dance, music, and comedy, often setting global trends with their creative content.

Rank Influencer Name TikTok Handle Followers Primary Content
1 Jannat Mirza @jannatmirza 20M+ Lip-sync and acting
2 Zulqarnain Sikandar @ch.zulqarnain25 15M+ Comedy and acting
3 Kanwal Aftab @kanwal.135 14.7M+ Comedy and acting
4 Alishba Anjum @alishbaanjum 14M+ Acting and lip-sync
5 Romaisa Khan @romaisa.khan 10M+ Dance and comedy
6 Areeka Haq @areeka__haq 9M+ Lip-sync and lifestyle
7 Dolly Fashion @dollyfashionofficial 7.5M+ Fashion and beauty
8 Sehar Hayyat @seharhayyat 7M+ Comedy and acting
9 Nadeem Mubarak @nadeem_naniwala 6.8M+ Comedy and family content
10 Usman Asim @usmanasimofficial 6M+ Challenges and lifestyle